Cebr is proud to be sponsoring its founder and Deputy Chairman Douglas McWilliams and Director Mike McWilliams in their participation in the 7th Paris Peking Motor Challenge . Known as the toughest classic car endurance rally in the world, the route of the rally commemorates the original 1907 challenge by the French newspaper Le Matin. It was won by the Italian Prince Borghese with the journalist Luigi Barzini (the father of the better known journalist of the same name).
The route follows the original 1907 route from Beijing across the Gobi desert to Ulaanbaatar. It then goes on to Novosibirsk in Siberia before entering Kazakhstan – a first for the 2019 rally. From Astana, the rally goes west to Kazan in Russia, and then on to St Petersburg. The route then heads into Finland before a ferry crossing from Helsinki to Tallinn in Estonia, before travelling through Latvia, Lithuania, Poland and Germany toward the destination in Paris. Those that get that far normally stop in Rheims, the penultimate destination, to purchase supplies for the victory celebration in Paris.

Cebr is sponsoring participation in the rally because of its association with Cebr’s transport work. Cebr is the world’s leading expert on the economic impact of transport projects and the rally route covers roughly the route of the Silk Road/Belt project which is almost certainly the largest transport infrastructure project of the 21st Century. For more about Cebr’s work on transport and infrastructure (see https://cebr.com/ )